Whether they are PPC ads or product display ads, Amazon PPC advertising is more popular than ever before. Amazon reportedly reached a new record in its ad sales during the current quarter, surpassing 2 billion dollars in ad sales.
Amazon has seen consistent growth year after year, but this quarter saw unprecedented growth of 139%. Experts predict that Amazon will rank third globally in digital ad sales by 2016 as its advertising power grows. Today it’s true only Facebook, and YouTube Ads generate more revenue.
The market is growing faster than in previous years, making competition even more fierce. Therefore, your marketing strategies must be effective to succeed in sales and brand value. If you are looking for Amazon PPC management services to run your advertising campaign on Amazon, be sure to check out Urtasker. Considering this, here are a few useful strategies for running successful PPC Ads on Amazon.
What are Amazon advertisements?
An Amazon advertisement is just the name of the ad that appears on Amazon’s search results page when a user performs a search. Usually, sponsored advertisements are indicated by the word “sponsored.” These advertisements are also referred to as third-party advertisements because, as the name suggests, they are sponsored by a third party. A third-party seller’s program called Amazon PPC allows you to create these ads and make payments through the program as if you were the seller.
What Is meant by Amazon PPC?
Unlike traditional advertising, Amazon sponsored ads are part of a program known as Amazon PPC (Pay Per Click). In Amazon, PPC advertisers pay for each click a potential buyer has on the ad and subsequent viewing of the product.
6 tips on how To Optimize An Amazon PPC Ad To Drive Sales?
You must ensure that your product listing is fully optimized to generate good sales. It is possible to have doubts about whether your product would be successful on the market when there are thousands of sellers out there. However, you can do some tricks to enhance your listing so that you rank higher than your competitors. This can be accomplished by utilizing Amazon’s PPC advertising strategies. In case you are a new seller and don’t know any strategy regarding PPC or how to implement any strategy, reach out to an Amazon PPC agency
- Implement Structured Ad Campaigns
For those of you familiar with advertising on Google Adwords and Amazon, you probably know what this is about. Your skills will enable you to set your ad group and campaign correctly on Amazon so that you can optimize your results. One of the most effective strategies is to create individual campaigns for each of the primary product types on Amazon. Next, you need to create specific advertising groups under every campaign.
- It is important that your ads are more precise.
It is important that your advertisement is creative and represents the product. You should not use the advertisement in a way that confuses the customer or misrepresents the product. Make sure that you identify the key terms associated with the product.
- Upload A High-Quality Image
Amazon’s ad optimization also relies on the product’s image as a key factor. According to the common phrase, “a picture is worth a thousand words,” this is true. Having a picture that shows off the product listing to its best advantage gives the extra listing appeal. This enhances the brand value of the product and increases the overall sales of the product on Amazon.
To maximize the space available on Amazon, you will want to upload 7 – 9 images for your product, so use all the space available. A picture should be a good representation of the product. The images should be prepared the following way before uploading:
- Photographed in high-resolution with a professional camera
- Create a realistic appearance
- Completed with a high level of quality
- Measure your PPC spend by tracking product performance
A typical ad group consists of multiple products with similar keywords grouped under the same ad. Throughout running your campaigns, you will be able to identify which products sell best within a certain ad group as you make your way through.
You should prioritize targetting the maximum number of sales with your Amazon PPC optimization by gradually removing underperforming products. Remove these products from the ad group while increasing the number of products that do well. Using this method, your impressions and clicks will be concentrated on products that convert clicks into sales more effectively. Also, you will save money by avoiding spending money on products that do not convert well.
- By using negative keywords, reduce the cost of unwanted searches.
A seller’s ads on Amazon do not always appear in conjunction with the same search terms that the seller has bid on. Depending on the type of match you’ve selected, search queries can differ from those you’ve entered based on keywords. Fortunately, Amazon provides a “negative keywords” feature that allows you to prevent unnecessary costs from occurring.
Negative keywords
Amazon offers the option of defining negative keywords as well. These keywords will prevent your advertisements from appearing when users search for those keywords. In terms of negative matches, a handful of options are different from those available for positive keyword matches. For example, the Broad Match option is not available for negative keyword matches, but the following are available:
- Negative Exact. The Sponsored Product ad will only be excluded if the search query has an exact match or a slight variation on the negative keyword. The actual match is the negative equivalent of a negative keyword.
- Negative Phrases. The negative keyword will be excluded from ads if it does not appear as a part of a phrase or appears entirely within the query. In other words, it is equivalent to Phrase Match but for negative keywords.
- Determine the Advertising Cost of Sale (ACoS) you want to achieve
At the very least, you should generally layout your target cost of advertising. This is calculated as the ad spend divided by how much advertising sales you generate. Of course, this depends on what your campaign is intended to accomplish. It is important to realize that if your primary goal is to increase your profit margin, your target figure will be based on this.
A cost-per-sale figure should typically be in the range of 5% to 15% for a marketing campaign. However, if your goal is to promote a new product and enhance its organic visibility, you may want to invest more in your advertising campaign. If you want to secure long-term profit, you may need to take a loss for a short time to lead to long-term gains. For such situations, you might be looking for sales costs of up to 100%.
Conclusion
There is more to having a successful product on Amazon than simply having a great product. For the quality of your product to be your sole source of sales, you must deal with too much competition. In this highly competitive market, you must find ways to make your product readily visible to attract buyers. If your products are more easily accessible, you will make more sales.
The key to promoting products on Amazon is Amazon PPC advertising. You can control whether your product will rank highly in search results using bids on keywords. Even though PPC can be costly, you can lower your advertising costs and increase sales by creating and managing campaigns. To ensure that you maximize the return on your investment, be sure to follow the tips outlined in this article Read More