Regardless of the industry and size of your business, to keep your company sustainable, you need a steady stream of leads. Generating leads can be a tough and time-consuming process, but it’s worth it to invest those precious hours into something that will keep your business afloat.
For one, leads are potential customers — They may not be ready to buy from you yet, but they’re interested in what you do and they want to learn more.
That’s why lead generation is so important: it allows you to nurture these prospects and turn them into loyal, paying customers.
There are a number of lead-generation strategies you can use to achieve this, and in this article, we’ll give you 7 of the best ones.
Your website is often the first point of interaction between your business and potential customers. That’s why it’s so important to make sure it’s optimized for lead generation. Here are a few things you can do to make sure your website is doing its job:
- Make sure your website is mobile-friendly: More and more people are using their phones and tablets to browse the web, so it’s essential that your website is designed for mobile devices.
- Include a lead capture form: A lead capture form is a form that asks visitors for their contact information in exchange for something — usually a piece of content like an ebook or a white paper.
- Use compelling copy and design: Your website should be visually appealing and easy to navigate, with clear and concise copy that speaks to your target audience.
A lead magnet is a piece of content that you offer to potential customers in exchange for their contact information. It’s a great way to generate leads because it allows you to capture your visitors’ information without being too pushy. Some examples of lead magnets include:
- Ebooks: Offer an ebook on a relevant topic to your target audience.
- White papers: Similar to ebooks, white papers are in-depth reports.
- Cheat sheets: These are quick and easy guides that offer step-by-step instructions on how to do something.
Your CTA, or call-to-action, is what you want your visitors to do when they come to your website. It could be anything from signing up for your newsletter to downloading a white paper or scheduling a consultation.
Your CTA should be clear, concise, and attention-grabbing. It should be placed prominently on your website, and it should be relevant to the page visitors are on. For example, if you have a blog post about lead generation, your CTA could be to download an ebook on the topic.
If you want to generate leads, you need to be visible where your target audience is hanging out online. This could be on social media, in forums, or in industry-specific chat rooms and groups.
The key here is to be active and engaging — Don’t just drop a link to your website and run. Take the time to contribute to the conversation and build relationships with potential leads.
Webinars are a great way to generate leads because they allow you to nurture your prospects and build relationships with them. They also give you the chance to show off your expertise and build trust with your audience.
To host a successful webinar, start by promoting it heavily in the weeks leading up to the event. Create a landing page with all the details, and make sure your CTA is prominently displayed. On the day of the webinar, give a great presentation and be sure to include a CTA at the end.
One of the best ways to generate leads is to make sure your website is ranking high in the search engines. This can be an “SEO challenge”, especially if you’re just starting out.
One way to overcome this is to opt for custom SEO packages from a reputable agency like EZ Rankings. This will ensure that your website is optimized for the right keywords and that you’re getting the most out of your SEO efforts.
Paid advertising is a great way to generate leads because it allows you to reach your target audience directly. The key here is to make sure your ads are relevant and that they lead to a landing page that’s optimized for conversions.
Some paid advertising platforms you can use include Google AdWords, Facebook Ads, and LinkedIn Ads. You don’t have to use all the platforms, just choose one or two that make the most sense for your business.
There you have it — 7 lead generation tips you can start using today. By implementing these tips, you’ll be well on your way to generating more leads and growing your business. Also, if you don’t have an in-house SEO team, you can opt for custom SEO packages from leading companies like EZ Rankings.