The packaging industry has become a massive economic generator for the economy. It is constantly evolving and changing with time. According to a report, the demand for packaging and custom product boxes will grow 2.8% by the end of 2024. However, in the last few years, many developments and advancements have been seen in the packaging of product boxes sector. This is all due to the rise of technology. The latest packaging solutions are more brand conscious and customer-centric.
However, 2020 has been marked as a new world of packaging solutions. More people have moved toward the digital world. The increasing number of online shoppers has created a severe problem of massive waste production. Companies have move toward digital printing methods for better brand communication to withstand the trend. Hence to cater to the advancement of technology, packaging companies have created innovative and dependable features in boxes for the growth of enterprises.
Here are some of the significant developments in the industry of custom boxes.
1. Revolutionize the way of packaging
Product boxes have brought the concept of complete personalization of packaging. And it had proved to be significant, especially in the manufacturing of plain cardboard boxes. A report shows that 70% of marketers believe that personalization in packaging is an effective strategy to retain customers. It is now possible to get innovative, alluring, and eye-catchy packaging boxes that can help store different assortments. As a matter of fact, the main aim of revolutionizing the packaging is to make the brands stand out from competitors.
Whether in the cosmetics or food industry, custom product boxes can be customized into any shape or style according to your specifications. Due to this advancement, marketers can now easily connect packaging according to customers’ demands.
2. Robust and flexible packaging material
Another development in the packaging industry is the use of more strength and flexible material for manufacturing custom boxes. According to packaging digest, almost 19% of the US packaging industry relies on flexible packaging material. Some products like food items require proficient protection standard packaging. They can quickly lose their freshness once they get exposed to environmental factors.
In the modern trend, custom product boxes have completely revolutionized packaging. Material like cardboard, corrugated, and Bux Board is being used to prevent the product from external shocks.
Moreover, a new concept of window cut design has also been used. Now you can easily add hopes and different shapes of windows that help in evacuation of heat and maintain the freshness of the product.
3. Sustainable packaging solutions
Another development in the packaging industry is eco-friendly materials to promote healthy and green packaging. Today’s generation is completely lost in toxic waste and thinks nothing can stop this except using eco-friendly packaging. Only a tiny proportion of garbage took to the wasteland last year, and the rest has destroyed the whole land.
But the custom boxes packaging industry is fully aware of the consequence and has now more towards sustainable packaging solutions. Now the experts can develop the customer products boxes wholesale according to consumer content and bring the concept of reusability to reduce the impact on the economy.
4. More advanced printing techniques
Printing on custom boxes faces many challenges, such as labor cost, accuracy, and low-quality prints. But with the advancement in printing, the packaging company has overcome all the challenges. Taking care of the appearance of boxes, adding graphics, and governing their size and dimensions have become a new trend in custom product boxes.
The modern printing techniques have paved with printing on demand techniques allowing companies to work with coordination of their customers. According to research, the digital printing method in the packaging sector will be able to hit $28 million by the end of 2024.
With the advancement of digital printing, the customer can get the desired design in a single go. It gives the overall appearance full of striking colors and themes, and fonts. As a result, the company can easily cater to its branding needs. Moreover, digital printing has become a cost-effective and time-effective method for firms that increase business productivity.
5. Enhance the brand image of the business
Good packaging influences how we feel about the product. Custom product boxes have become the most innovative packaging solution for many companies. It has provided many benefits to the brands. The companies can now efficiently market their product effectively. It has introduced the trend of transparency and clean labels in the product boxes, which helps build trust and honesty with customers.
Companies can now easily print information like logos, product information, etc., to make their brand recognized in the market. This trend has significantly benefitted the food and cosmetics industry. Where customers always look for essential information before using it. Consumers can not have a plethora of data on the hand, which builds credibility and boosts sales.
6. Smart packaging solution
Having intelligent packaging can solve the problems of many businesses. Many brands are facing the issue of lesser shelf life. Brands like food have easily susceptible to moisture and other environmental contentment. Brands have adapted to humidity with the advancement of custom boxes and wholesale packaging. They used smooth textured finishing techniques like gloss, and Matte has paved the way if excellent packaging. Due to this advancement, the brands can now resist moisture and keep the safe product inside for a longer time.
Final words
The development of custom product boxes has given rise to the packaging industry. Many advanced features like sustainable packaging, durability, and innovative designs have increased the importance of product boxes for a successful business. Thus innovatively designed boxes have completely revolutionized the industry.
