In contrast to other long-standing shoe brands, the Air Jordans have recently experienced a surge in popularity despite their longevity. They’ve gained popularity, and people who put them on report feeling better. Nike Air Jordan Mid sneakers have risen to superstar status in recent years thanks to their innovative style. Even the most well-heeled people acquire these high-end things to show off their social position and sense of taste. Due to their widespread acceptance, a small but growing subset of the population has even begun to utilise them as cash.
In comparison to other brands of shoes, Nike Air Jordans stand apart, which has attracted a lot of interest. The uppers of these shoes were crafted from the finest materials available, including full-grain calfskin and premium leather. If this is the case, customers will be less impressed by the feel and appearance of high-quality things and less confident in their potential to last. This means a wide array of colours and designs will be available. Following this, clients may select the ideal footwear for their feet based on their tastes.
What exactly is Air Jordan?
So, let’s go back to the beginning, with Michael Jordan himself. Among current athletes, MJ has the highest profile of anyone. He set NBA records and Olympic gold medals while playing basketball. Off the court, he has starred in movies, co-owns a NASCAR team, and is the face of Nike’s best-selling footwear line, Air Jordan.
In 1984, Michael Jordan and Nike made a contract for him to design his line of shoes. With Converse being the official NBA show then, the shoes stood out. Jordan was well-known for his extraordinary vertical leap, and Nike had recently introduced “air soles” as a new technology for their running shoes, both of which helped him reach new heights in the hoop. And so the brand Air Jordan was established.
Although Michael Jordan wasn’t the first athlete to be the face of footwear, his Air Jordans were the first to spark a global frenzy and create an unrivalled fanbase. Nike sold +40x their objective, hitting $126 million in their first year of business thanks to brilliant marketing strategies, including producing a “banned shoe” ad campaign when the NBA started fining Jordan for the multicoloured sneakers. Now look at those figures: in 2020, Nike sold a whopping $4.6 billion.
Here are a few critical factors contributing to Air Jordans’ meteoric rise in popularity.
The added ease and support.
It’s no wonder that Air Jordans are so popular since people are always on the lookout for shoes that will give them more substantial support and comfort. Despite the popularity of shoes, many individuals experience discomfort in their feet after regularly donning one. Too small shoes might cause problems like heel spurs and plantar fasciitis. Customers like the additional comfort and stability afforded by Air Jordan.
Although Air Jordan Mid sneakers are made entirely of synthetic materials, their distinctive styles and patterns continue to be popular among consumers and sneakerheads. Consequently, customers searching for high-quality, high-performance footwear at a fair price will want to buy these shoes. The lack of a heel tab separates these shoes from standard athletic footwear.
Nike’s premium product line
The Air Jordan is easily distinguishable from the other Jordan brand sneakers. It’s not just Michael Jordan’s incredible accomplishments that these shoes represent; they also represent a philosophy and a set of aspirations. The fans will continue to admire Air Jordans even if their basketball abilities are subpar. They’ll let go and pursue lofty goals while they’re out there. Many individuals consider it a significant event when they attain a profound psychological revelation like this.