- Digital marketing , Inbound Marketing , Innovation manager
- buyer personas , Digital Strategies , Innovation Manager , digital strategy
The strategic approach to solving problems has characterized the human mind from time immemorial: just think of the advantage that the Romans had over the barbarian populations thanks to their attack strategies that allowed them to seize the enemy at the most suitable moment, relying on its points weak.
When it comes to digital strategies, we need to approach this concept in the same way, thinking of it as a tool to gain a competitive advantage over those who are active in our own sector. In order for these results to be achieved, however, it is essential that the digital strategy is personalized and that takes into account all the peculiarities of your online project.
So let’s see what are all the advantages of having a tailor-made digital strategy .
Studied on your buyer personas
Any digital strategy that calls itself such and which aims to achieve concrete results for your business, must be studied on the needs of your buyer personas (link to the content on buyer personas). This implies a series of preliminary choices that must be made in the phase of defining this ideal prototype profile to which your strategy is addressed. Among these, it is worth mentioning some fundamental parameters such as age, gender, tone of voice and the most appropriate communication method for the online context.
The risk of structuring a digital strategy without having in mind its online recipient is that of missing the objectives we have set ourselves to achieve, nullifying the investments made not only in terms of money, but also of time.
Focused on your business goals
In the era of omnichannel strategy in which users expect to be able to interact with the brand with numerous touchpoints, it is essential that the digital strategy created takes into account the objectives that you want to achieve: only in this way can users be directed through the sales funnel .
An important aspect to take into consideration when talking about business objectives is that these do not have to – necessarily – lead to sales: what is essential to establish instead is the consistency between what you want to achieve online and your offline sales model. . Let’s take a practical example: let’s imagine a shoe brand that, due to its explicit mission and company philosophy, does not want to sell online. In this case, the online goal is to increase the brand reputation , making known the advantages of buying this specific type of footwear by attracting users to fill in the contact request or directly in the physical store.
A business model of this kind cannot therefore have a digital strategy equal to an e-commerce as the objectives, channels and sales tools are completely different.
Because it saves you time
Without dwelling on the more obvious aspects that can lead companies to opt for a personalized business strategy (for example the possibility of gaining a competitive advantage), it is considered essential to emphasize that a digital strategy customized in every aspect allows you to save time.
This concept must be expressed in several senses:
Time = waiting for results: having a personalized digital strategy allows you to achieve the desired results in less time, reaching your potential customers in a targeted manner;
Time = advantage : wasting days or months in a wrong strategy results in the loss of a potential competitive advantage that your brand could have gained. In this sense, therefore, a customized digital strategy allows first of all to enjoy good timing which, when it comes to positioning on the market, can make the difference.
Finally, an aspect not to be underestimated is the reference figure who deals with studying the personalized digital strategy: the SEO Leader consultant , thanks to my experience in the sector and the best interpretation of the Google algorithm (in its continuous updates) can accompany your Brand in the online growth path. On 6 November 2021 I was appointed by the MISE (Ministry of Economic Development)Innovation Manager .
SEO Leader a partner for your online success
Do you want to receive qualified traffic from Google and increase visibility and conversions?
Contact me and we will build a successful business
Do you want to receive qualified traffic from Google and increase visibility and conversions?
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