VR and AR are currently among the biggest, most hyped technologies in the tech world. Even assignment writers are hyped about this due to it being a potential ally for their business. This ensures their demand everywhere, and demand means that people will be looking for places to get the best deals on the technology they want so badly to get their hands on. This is where retailers come in. They can very easily grab this opportunity and make sure they get the most out of this buzz by becoming a reliable tech source for the masses.
Improving design (AR)
Now, customers will be benefiting from this either way, but AR is something that would directly affect retailers – they could use it to make their stores more interactive and appealing to the buyers, adding a new dimension to how they sell. This would make things a lot more practical and would remove a good amount of doubt from the mind of customers. There are certain thing retailers would have to keep in mind when deciding which of these two technologies would benefit them most:
- They must first consider their budget and hardware constraints, because ultimately, that is what will decide what technology they can actually make use of.
- They must decide what to use according to their commercial strategy. What they will sell should be complimented by the tech and it should not just be there to make things flashier.
An upper hand with the competition (AR)
Improving customer experiences through AR could really improve how different retailers compete with each other. Including features that will allow customers to select what they are looking for with more ease can be done through AR, even without having too much of a budget like VR would require. For example, looking at a customer’s purchase history and analyzing it to make future shopping easier, or analyzing a person’s face and automatically selecting makeup that would best suit them in a cosmetic store.
If you walked into a store and got a chance to experience something in virtual reality, there’s a very small chance you wouldn’t take it. Being as immersive as it is, VR would really give people a change to engage a lot more with products. This would easily mean an increase in sales. It is very expensive and having the right hardware is a necessity, but then again, that just adds to its attractiveness.
Hands-on experience (VR)
There are several home improvement stores in the US and Canada that have dedicated entire rooms to giving people a VR experience by allowing them to walk through entire virtual settings full of things they may be willing to buy. For example, walking through a furnished living room so you can see how that couch that you had an eye on would look in an actual home setting. This allows decide what they want more easily, improving their trust in the goods as well.