The Digital field has been an integral component of any business willing to grow in both local and globally marketplace. With its incessant advancement, every webmaster must follow its lead or risk losing the entire thing. A professionally designed website was once the norm a few decades ago but is now a necessity in this time.
With the increase in mobile internet users, the demand for responsive websites isn’t a thing to be replaced.The need for a responsive website is no longer a modernity but is now a an important part of any SEO-friendly website strategy. For that find an SEO company in Bangalore that caters your needs.
What exactly does the term “responsive” mean on a website and how will it impact search engine optimization?
A responsive site can offer a superior viewing experience, allowing for easy reading and navigation, with the least amount of panning, resizing and scrolling across a variety of gadgets (from cellphones to computer monitors on desktops). For get it done look for responsive web design services providers
The primary reason you should keep your design mobile is to extend accessibility of the site to a greater number of users that utilize a range of devices. Because your customers aren’t restricted to a single desktop or type of device an adaptive website provides users the most complete user experience.
It could still surprise you to know that responsive design for your website directly impacts your SEO score too.
How will it impact SEO You might ask?
Google favors responsive web design.
The year 2015 was the first time Google launched a brand new system of ranking mobile sites, which favors responsive (Adaptive) web pages as part of its search engine optimization ranking signals. The date of the announcement, Mobilegeddo, highlights the importance of having a flexible web-design.
The capability of a website to be able to utilize one URL makes it easy to share and link content from other websites. It also speeds the loading of pages on websites since no redirection is required. These are the few elements that helps Google rank signals.
A further reason could be that it is easy to crawl and indexing of Google instead of crawling mobile-optimized websites that have different URLs to accommodate their various versions of mobile devices.
Improves Site Usability
A website that is SEO-friendly can help increase traffic, however an adaptive design for your website helps keep visitors on your site because it optimizes your website to work on any device. A simple navigation of your website can lead to a positive user experience and a longer stay on your website . It’s all about first impressions. Google uses this time of the user to judge whether a website and page. This aids in ranking as well.
Making your site more user-friendly and a an enjoyable user experience cannot be overemphasized. A consistent and positive user experience can boost the number of leads generated, sales as well as conversions. This is a company’s aim.
Website marketing firms, businesses and social network strategists need to be aware of their conversion rates and customer experience based on their website’s usability.
Do you understand why you require responsive web designs?
Avoids Duplicate contents.
As previously mentioned, responsive websites use only a single URL, thus avoiding duplicate content. This protects you from any kind of Google penalty due to duplicate content, as seen on mobile-optimized sites.
Faster Page Speed.
Page load speed is a factor that determines the ranking of sites in Google as well. It has also been initiated over the years. Web pages that respond to user input tend to load faster, which gives the users a better experience and improving their ranking.
Decreases Bounce Rate
If a user leaves your site after logging in or having spent a short duration of time, this is known as bounce rate. Google examines the duration of entry and exit of each visitor to the website (time on the website) and the higher you have a bounce rate the less quality of your site, which in turn impacts your SEO rank.
Google data shows that 61 percent of users go back to Google search results when a website isn’t accessible to users on mobiles (lacks responsive design for web pages). Another study shows that 71 percent of users quit after waiting five minutes for the page to load.
A responsive website design not only presents your website with a beautiful design , but also shows your content in a neat and well-organized and tidy page that can decrease your bounce rate dramatically.
Boosted Social Sharing
Social sharing is not specifically a factor in ranking, it is SEO-friendly since it can help create an online audience (natural references). An increasing number of online users could increase the amount of traffic and engagement and increase your visibility on Google.
The users who are having a difficult finding a website that isn’t optimized for their website aren’t at all convinced to click on any share button, than that, unless they are sharing it all. A responsive website can help any social media strategy or natural referencing since users will be able to share content or pages through any social network.
A few more advantages of a responsive website:
- Analytics Tracking, reporting, and reporting all can be accomplished all from one location.
- Reduces the time and expense of the management of content on site.
- Be competitive and be in competition.
- Would you like to determine whether your website’s content is properly displayed on smartphones?
It’s easy, just connect the computer onto your site then press the F12 key, then start the program the search engine has to offer. On the top or bottom of the page you will see your choice “Enable/disable device emulation,” that appears beneath an icon for a tablet or smartphone.
Click it and you’ll be able to browse your website the way that people are able to do on their phones. You can then observe the changes that need being made. You can also select the model of tablet or smartphone that you would like to view the layout of your website. If your site doesn’t adjust to the dimensions of smartphones, it’s not responsive.
And you are thinking how to make it more responsive and effective?
If your website includes an CMS (Content Management System) this task will be much simpler. If not, the website was designed differently and tailored to suit your needs. With a CMS such as Drupal, WordPress, or Joomla you can change the theme you choose and pick an change style of the entire website.
Conclusion
A responsive web design is the ideal choice to consider if you intend to market to multiple devices on the market. With a responsive site you will achieve the highest results in the search engines (SEO) and. The main reason is the fact that search engines like Google prefer responsive sites. Thus, a responsive design is not just the best choice for users, but also aids in getting the highest ranking on search engines.
