“Today, it’s not about ‘Get the Traffic’ — It’s about ‘Get the Targeted and Relevant Traffic.’”
The famous digital marketer, Adam Audette, sums up the importance of traffic from relevant audiences on your content.
If you are a blogger or content creator, you might know the ordeal that every newbie goes through to bring in the audience for their content. Getting relevant traffic is the way to be on the right path because the appreciation, criticism, and feedback from that path can help you improve. However, it is not that easy to reach the targeted audience for your content.
One of the best ways to hit the nerve of your audience is by understanding what Alexa Ranking is. Alexa has been part of Amazon since the year 1999, and it has been providing fantastic services in terms of web traffic. It is a data analytics system that collects and analyzes the data for Amazon. The best service that it offers is the ranking system, which gives a comparative study of your website with others.
In simple words, Alexa ranking is a metric that determines the popularity of various platforms and ranks them accordingly. It collects the global internet data and analyzes which website received the most traffic. Traffic means the number of visitors and interactions on the website.
Do not mistake Alexa ranking to be related to Amazon Echo. The lower your Alexa ranking, the better your reach. The data is collected from over 25K browser extensions, which is used to evaluate Alexa ranking. Alexa ranking has become a strong benchmark because of its reliability. It has been around for about 20 years now, and it is still going stronger because of the powerful insights it provides the user with. It is a very easy thing to use to obtain maximum results.
One simple trick is to utilize social media for maximum promotion of your content, social media is a powerful tool that can help your content reach places. It can help you improve your Alexa ranking, by attaining maximum traffic. Social media platforms like Facebook, Instagram, and others have a mass reach, that can enhance your organic traffic.
If you are looking for ways to improve Alexa ranking for your blog or website, then here are some tips that will help you.
- Create Quality Content
This is, without a doubt, the best and simplest way to attract traffic to your website. If you want traffic flowing to your website, it needs quality content that gets shares and likes from people. This is definitely no shortcut that will make you a very popular blogger in a few days, but publishing quality content consistently will be fruitful for you in the future.
- Install Alexa toolbar
Alexa Toolbar is a plugin that collects users’ activity on the internet. This information is used to evaluate the Alexa ranking. Unlike the spyware that steals your personal information, this toolbar is very secure and never intends to steal your data. It simply tracks the activities, by utilizing this feature, you can maximize the traffic on your webpage or blog.
- Use Google Algorithm
Google Algorithm can also have a huge impact on your Alexa ranking. It is important to put backlinks for various articles on your blog page for the guest posts and other articles. It can help you maximize the traffic on your webpage by getting more clicks to the backlinks. The only trick is to do it in a subtle manner such that linking your content should not get oversaturated.
- Enable Blog Commenting
By enabling comments and likes on your blog, you can engage your audience. This can act as a great interactive medium, thus increasing the traffic by comments. The audience can discuss and put their point of view on your blog, which can help in more engagement. Consistency in interaction can help in improving Alexa ranking.
- Track Competition
There is no harm in keeping an eye on what is going around the market. Instead, some healthy competition can help you improve the SEO of your blog. There are many digital marketing tools available in the market that allows you to track the progress of your competitors. These apps track the ranking for various keywords and the reasons behind them, which can be used to improve the quality of your content.
We are living in an era where smart work is more successful than hard work. Alexa ranking is a smart tool that can help you improve the quality of your content and win the race over your competition. The above-mentioned ways are some of the best tried and tested ways to improve your Alexa Ranking. It can also get you some advertising income, so there is no harm in using the metric to your utmost benefit.