SEO audit

With 91% of clicks being made on the first page of Google, SEO (Search Engine Optimization – or more familiarly SEO Optimization) has become one of the main levers in the acquisition of web traffic . Companies have a tremendous opportunity to take advantage of this in their growth and their search for notoriety.

But how to set up an SEO audit? Which SEO strategy to adopt? And above all, how do you know that it works?

At first glance, it seems logical to make an inventory before implementing an SEO strategy. And yet, in many cases, the procedure leads nowhere.

In this guide, we give you the best practices a trustworthy SEO company uses for carrying out an effective SEO audit!

What is a good SEO audit, when to do it and why?

An SEO audit is a complete analysis of a website on three aspects: technical , content and popularity . To carry out an SEO audit is to have a view of the referencing of your site. It also makes it possible to obtain a vision at a given moment of your performance in natural referencing .

Definition of an audit

An SEO audit makes it possible to analyze by various means the performance of your website as well as all the problems to be rectified. These include:

To define the principle of an SEO audit: identify everything that prevents your site from being clearly visible on Google and other search engines.

And a good SEO audit shouldn’t just be for technical experts and specialists. It must simply and effectively relay the steps and strategies that will improve your SEO positioning branding for myself.

For more results, a 100% verification is necessary with:

A technical audit

A competitive audit : a crucial step is the evaluation of competitors and their content, their strategy, and the keywords on which they position themselves.

A content audit : consists of carrying out an inventory of all existing content and analyzing its performance using KPIs to optimize it.

A link audit : (or backlinks) is the evaluation of all the links to your website. To do this, you have to find them, identify the good ones and the bad ones and deal with them.

Some content may prevent your site from being properly crawled and indexed , or toxic links may interfere with the strategy in place and, in these cases, you will not receive all the organic traffic you can benefit from.

As the SEO audit is a report on the state of health of your website’s performance, it allows you to identify areas for improvement whether as part of the deployment of a natural referencing strategy or well in the case of a simple analysis and regular monitoring of your performance .

Good reasons to carry out an SEO audit


The realization of an SEO audit occurs for the following reasons:

  • To properly implement a growth or launch strategy ;
  • To understand the reasons for a drop in organic traffic ;
  • To follow its referencing on a regular or ad hoc basis;
  • To create or redesign a website.

Of course, if during the creation of your site you provided it with a solid SEO environment , the audit will only pass to verify that the site is running smoothly. On the other hand, in the opposite case, you will have to identify the problematic elements in terms of SEO. We are talking here about dead links , security protocols to review, or poorly targeted keywords , etc.

What are the benefits of an SEO audit?

The benefits of an SEO audit at the global level

Before starting the production or optimization of SEO content, it is important to clearly define the strategy to be able to achieve your objectives.

A good audit must dispense with all the points that prevent the proper functioning of the site and indicate the actions to be taken to improve the visibility of the site. Ultimately, it should also provide a starting point to adjust web presence and move up in Google results .

Overall, an audit brings you the following advantages (if the fixes and improvements are applied)

Better routing of your leads to the next stage of your conversion funnel ,

And much more…

An SEO audit not only detects complex issues

The SEO audit is not necessarily about detecting problems that are complex to solve and that will take your time. Some elements of the audit are easier to deal with and can bring a quick win . For example :

  • Broken internal links
  • redirect issues
  • Incorrect URLs in the sitemap
  • duplicate content
  • Pages poor in content that do not perform
  • Orphan pages

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