Use quality media
To improve your visibility, you need to make and share high-quality photos and videos in your feeds. Where necessary, seek professional assistance or advice from a photographer. However, you can use a great camera to take sharp pictures. Try to get your images at the best angles. Edit your photos for better results. Nowadays mobile phones are equipped with photo editing tools for this purpose. Instagram too has several photo editing tools. Apply these tools for your Instagram marketing purpose.
Connect with our followers
Maintaining contact with your customers is vital, particularly for developing a business with a small market share. You can start by showing your clients that you are concerned about their feedback. You can achieve this by replying to their questions and comments. This will improve user-generated content and credibility as well as promote the visibility of your products and business. Your Instagram followers can significantly influence the success of your enterprise, and you should never underestimate them.
Use hashtags
Hashtags are relevant in Instagram marketing. You need to use them because Instagram users interact using hashtags. Hashtags allow users to make your content searchable and are important if you want to increase your followers. Has tags like media can create a viral effect which is beneficial to your business. You can also take advantage of trending hashtags especially if the hashtags are related to your product. This is important because Instagram users can use hashtags to search for posts.
Use branded hashtag
You should include your business name in you hashtags. Use unique hashtags for a particular promotional campaign you run. Not only does this promote your campaign, but it also provides a unique hashtag for your clients to connect and share with other participants.
Have a friendly attitude to everyone
While carrying out your Instagram marketing, you need to understand that Instagram is a community composed of people with varied ideas, emotions, and background. Always be friendly to everyone and appreciate their time to connect with you on your page. Always ensure you listen to your clients.
Be active
Post at least once daily to keep things up to date and ensure your followers updated with the current happenings. You can experiment posting at varying times of the day to see which time your posts do best.
Consistency
Consistency is crucial in Instagram marketing. Be consistent in your postings and develop a theme that is prominent in your posts. Let your followers know what to expect from you.