Reviews are now one of the most valuable tools for all companies, as they represent the digital version of what once was word of mouth . The user experience told on the web , on well-known review systems and subject to constant consultation, can push or divert other users from buying at a specific brand or point of sale.
That’s why it’s important that every review is checked, real, honest and certified .
In order to further improve the level of its digital services, NAXA has entered into an interesting partnership with Feedaty , the certified reviews service now integrated directly into our platform.
Feedaty allows the maximum enhancement of consumers’ opinions with respect to their experiences of purchasing products or services, and therefore represents an innovative tool to improve corporate reputation , analyze feedback , optimize marketing strategies , communicate better with their customers , adapt supply to effective demand. All this, guaranteeing future buyers real and transparent reviews.
For brands, Feedaty offers the possibility to increase sales and provide the purchasing target with an experience in total trust. The increase in the conversion rate is, in this case, the positive effect of the genuine experiences of other users.
Not only that: Feedaty also contributes to SEO , i.e. natural positioning on search engines, and therefore increases organic traffic to the company website thanks to an increase in reputation on the SERP . Furthermore, better management of the relationship between company and customers allows to optimize any SEM campaigns .
How does Feedaty work ?
The service is integrated directly into the Naxa platform and allows content moderation before its online publication, so that those that do not comply with the guidelines can be discarded. Negative reviews , on the other hand, are first of all managed with a recontact of the dissatisfied customer , in order to be able to solve any criticality generated during the purchase phase or, alternatively, they can be managed through a public response .
As it is easy to understand, the Feedaty certified reviews service has been designed with the aim of improving the customer’s shopping experience first of all, solving any purchase problems, increasing the service offered by companies and guaranteeing reviews to other users. and real opinions, based on concrete experience.
