Facebook changes (updates) again, and this time it does so by focusing everything on ecommerce , which has now become the daily bread of users – especially following the unexpected Coronavirus experience .
In fact, new customization features , new tools and advanced messages that should support companies in measuring the results obtained from their virtual shops have recently been introduced in the most famous social platform in the world .
We are obviously talking about Shops , the new Facebook ecommerce functionality introduced before the summer, and which will be made available in the next few weeks to virtually any business suitable for online sales. To impress and carve out a niche, Zuckerberg’s social network focuses heavily on experience and personalization .
From new layouts to more advanced insights
Starting with the launch of new layouts that will allow you to best present product categories or individual items, you can then benefit from real-time updates on the collections as they are produced, and new, comprehensive information for monitoring the results obtained by the virtual shop (they will all be visible in Commerce Manager).
Currently, the States already benefit from the extension of the checkout on Instagram – a particularly interesting function that many hope will soon be distributed to other countries as well – as well as the debut of Facebook Shops in the mobile version , that is directly on the official app .
An interesting detail is the desire (albeit momentary) of Facebook not to profit excessively on the new features . the company has in fact announced that it will renounce “sales commissions for companies until the end of the year to reduce the costs of online activities, especially in consideration of the current economic crisis “.
In practice, the time to open a virtual shop on Facebook Shops is now .
Instant messaging and purchase directly from video
However, returning to the news, there is also a new messaging button that will allow Facebook users to communicate directly with the company that owns the shop either via Messenger or Instagram Direct or WhatsApp . This chat will also allow you to view products directly and share them with your contacts. This is a feature still in beta testing , but which will undoubtedly be confirmed in the near future.
As for Facebook Live Shopping , the platform that allows the purchase of products in real time directly from videos, the extension to Instagram Live Shopping is for the moment only available to creators who checkout in the United States.
If you want to find out more about the new features in the pipeline for Facebook , our advice is not to miss the Facebook Connect event (once Oculus Connect) which will be held on September 16th and which will focus in particular on virtual reality (VR and AR).
Among other things, it will be the ideal opportunity to find out if a new version of Oculus is still on the agenda or if the project has been completely abandoned.