Understanding micro-influencers and influencer marketing
For years, influencer marketing has been on the increase. Influencer marketing is becoming a primary strategy for direct-to-consumer firms, e-commerce stores, and even B2B enterprises.
The concept is straightforward: find someone with an audience who is eager to spread the word about your product.
Celebrity endorsements and word-of-mouth marketing have a lot of parallels. Influencer marketing, like previous tactics, tries to make a company more relevant and trustworthy in the market, particularly among younger generations. According to surveys, 70 percent of millennial customers are impacted by their friends’ recommendations while making purchasing decisions.
Influencer marketing is very popular among social media platforms. Instagram, for example, has only just launched tools surrounding sponsored content and advertisements, making it simpler for Creators and companies to collaborate.
Micro influencers agency we feel, are taking influencer marketing to a whole new level.
Simply said, micro-influencers are those who have a tiny following. We’re talking about a 10,000-person audience rather than a 100,000-person audience.
These may not be the first people who come to mind when you think of influencers. However, it is definitely worth your time. At the micro-level, there is more interaction, lower expenses, and a plethora of possibilities.
Micro-influencer marketing’s advantages
Micro-influencers provide your company access to a large pool of potential influencers.
According to Mention, 15.7 percent of Instagram users have 1,000 to 10,000 followers, putting them squarely in the micro-influencer category. If you multiply that proportion by the one billion Instagram users, you have 157 million micro-influencers to pick from.
This hire micro influencer may be found in almost any category you can think of. Influencer marketing has grown into areas such as B2B and non-traditional sales, as we noted before. Whatever you’re selling, whether it’s business software or miscellaneous items and services, you’ll almost certainly find a micro-influencer (or several of them) to pick from.
“People like me” are how micro-influencers are seen.
Traditional influencers with hundreds of thousands of followers are frequently treated more like celebrities than friends. This isn’t the case with hire microinfluencerThese are folks who are considerably more relatable to customers and interact with them on a peer level. People followed and trusted influencers for a variety of reasons, according to the report. Popularity was almost twice as significant as relatability. In addition, poll respondents ranked the trustworthiness of several social media groups, with the “people like me” category gaining the highest trust in the last year. Information from “people like me” is considered reliable by 61% of individuals.
Their commitment is genuine.
According to a Hit Search poll of micro influencers agency, not all followers for influencers are genuine. 98 per cent of poll respondents stated they noticed some shady conduct among influencers’ follower numbers. To a degree, this is to be expected: bots may target successful accounts, and the scope of influencers is likely to draw a wide range of individuals, both genuine and fake.
Micro-influencers, on the other hand, are unlikely to have an issue with false followers. You may be confident that the folks you’re attempting to reach are actual people, and that the interaction is genuine.