Just like any other form of advertising, banner design is an art that requires skill, precision, and a lot of thought. Unfortunately, many people don’t realize this and end up making common mistakes that can ruin their banner campaign.

In this article, we’re going to take a look at the biggest banner design mistakes to avoid:

By understanding what these mistakes are and how to avoid them, you’ll be in a much better position to create effective and successful banners.

1) Not using a professional designer

This is by far the biggest mistake that people make when it comes to banner design. Banner design is not something that can be done effectively by amateurs – it requires the skills of a professional designer.

If you want your banner campaign to be successful, you need to make sure that you’re using a professional designer who knows what they’re doing. Trying to do it yourself or using a design amateur is a recipe for disaster.

2) Not focusing on the message

Banner ads are not like regular website or blog posts – they have a very specific purpose, which is to get people to click on them. As such, you need to focus on the message that you’re trying to send with your banner and make sure that it’s clear and concise.

Don’t try to cram too much information into your banner – it will only confuse and frustrate people. Keep it simple and focus on the message that you’re trying to send.

3) Not using the right size or dimensions

Another common mistake that people make with banner design is not using the right size or dimensions. This can be a major problem, as it can lead to your banner being cut off or looking distorted when it’s displayed.

Make sure that you use the correct size and dimensions for your banner ad; otherwise it will look terrible and won’t be effective.

4) Not using enough contrast

One of the most important aspects of banner design is contrast. You need to make sure that your text and graphics are standing out against the background so that they can be easily seen.

If you don’t use enough contrast, your banner will be difficult to read and people will ignore it. Use bold colours and strong graphics to make sure that your message is stand out.

5) Not testing the banner

Before you launch your banner campaign, make sure that you test it out on a few different browsers and devices. This will help you to identify any problems that may exist with the design and correct them before they become a bigger issue.

It’s also a good idea to test your banner against different types of backgrounds – this will help you to see how well it stands out.

6) Not using animation or motion

Banner ads are a great opportunity to use animation or motion in order to catch people’s attention. This is a great way to stand out from the crowd and get people to take notice of your banner.

However, you need to use animation or motion sparingly – too much can be overwhelming and distracting. Use it wisely to create a strong impression.

7) Using too many fonts

Another common mistake that people make with banner design is using too many fonts. This can quickly clutter up the banner and make it difficult to read.

Instead, try to stick to a few simple fonts that are easy to read. This will make your banner look cleaner and more professional.

8) Not using images

Images are an important part of banner design, as they help to convey your message in a clear and concise way. Without images, your banner will be just text and graphics, which is not very effective.

Make sure that you use images in your banner design and choose ones that are relevant to your message.

9) Not using a call to action

A call to action is an essential element of any good banner ad. It tells people what you want them to do and gives them a clear reason for clicking on the banner.

Make sure that your call to action is clear and easy to understand. This will help to increase the chances of people clicking on it.

10) Ignoring the principles of effective advertising

Finally, one of the biggest mistakes that people make with banner design is ignoring the principles of effective advertising.


Follow these tips to help you create an effective banner ad that will get people to click on it. Focus on your message, use the right size and dimensions, use contrast, test your banner, and use animation and motion sparingly. Also make sure to follow the principles of effective advertising.


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