A product’s packaging plays a role in the first physical interaction whenever a consumer walks into a store to buy stuff. Packaging is the heart and soul of getting your product across the market and making it popular among potential consumers. A product’s packaging is what a consumer sees, feels, reads and handles even before a consumer decides to buy it. Packaging is vital in telling how a product gets noticed when on the shelf and how it ultimately gets purchased.
Companies these days are increasing their work and focusing on the design of a package. They are working daily to make their product stand out in the best possible way by spending more and more time on the product packaging design. Many high-end cosmetic brands go for custom cosmetic packaging because they want their product to sell more and grab more attention.
According to a leading qualitative and quantitative research hosted by Datamonitor for the consumer packaged-boxes industry, over 50 percent of shoppers’ purchase decisions are made at the shelf. Since the packaging of a product is the first thing that a consumer sees, it plays a vital role in differentiating a brand from the competition.
Work on Differentiating Products
Brand owners nowadays are very well aware that a well-to-do and functional package adds considerable value in hanging a consumer’s perception about the brand and help them with the buying decision in the retail world. It helps with various factors associated with the brand, such as communication and support in product placing and does wonders in helping a product stand out when placed on the shelf.
Let us take Apple, for example. Just look at all the packaging it provides for its product. The packaging is just as sleek and fun as the product it protects. Or like different famous company’s squeezable baby food packs. They free you from the hassle of using a spoon and make your life easier as it provides a less messy way of feeding a baby. Clever, isn’t it? Packaging is the driving force that can make your product reach new heights if placed correctly. It communicates with the consumers in a way that helps them decide between buying it. That’s just how strong packaging plays a part in the retail world.
A customer out at a store for some impulse shopping would grab the product with the most attractive packaging. That is what packaging does to buyers in the retail world. The heart and soul of a product are in its packaging. The shape, color, typography, material and the design of the product matter a lot in drawing buyer’s attention of the buyers and communicating with them and providing them with the knowledge of what the product is really about.
The Security of the Product Depends on it.
Different brand owners and retailers lose almost millions and billions of dollars each year due to product damage. A good package helps save a product from being damaged and works as a protecting shield for them. The primary purpose of good packaging is to protect the product inside, but the product should be more vital to withstand any damage caused during shipping or placing. Many consumers are a victim of buying a damaged product. So, when they go shopping the next time, they’ll look for a perfect product and push the damaged one aside. Of course, no one would pay for a damaged product to take home.
But there is another essential thing you should jot down right now. Excellent and secure packaging does not mean you should overdo it. Overdoing packaging makes a customer annoyed and causes stress while opening it. And remember, an annoyed consumer will never return for the same brand that overdoes its packaging. Instead, an annoyed consumer can cause negative marketing. All your packaging needs is to be presentable looking, and it should be designed to communicate effectively with the product’s sustainable aspects and the package itself.
