You’ve decided to start a blog. Now what? How do you get readers? What should you write about? Where should you publish? These are some of the questions that come to mind when starting a blog.
Starting a blog is often seen as a great way to share personal thoughts or experiences. If you want to succeed at blogging, you’ll need to figure out how to attract readers.
There are several things you should consider before starting a blog. Here are five key points to remember.
Use SEO to drive tens of thousands of visitors every month
SEO is one of the most important marketing tactics a blogger can use to generate orgnaic traffic. It allows your site to appear higher up in search results than competitors, increasing the chances that people will click on your link and land on your page.
If you want to rank high in Google, you need to make sure that your content is optimized for search engines. This includes making sure that all pages on your website load quickly, using keywords throughout your posts, and ensuring that your links connect back to relevant pages.
You may also need some SEO tools that would help you find the keywords that your competition are targeting. You can find lifetime deals on such SEO software on AppSumo.
If you’re just getting started with your blog, it’s best to focus on building an audience first. Once you have a solid base of readers and followers, you can begin thinking about monetizing your site.
Build links to boost your rankings
Google has made it clear that link building is still a very important factor in search engine optimization (SEO). In fact, Google said recently that “links are still one of our most important ranking factors.” This is why it’s so critical to build high-quality links that add value to your site and help drive traffic back to your website.
In addition to quality, it’s also important to think about quantity. While it’s true that more is better, too many links from low-quality sites can hurt your reputation rather than improve it. That doesn’t mean you can’t have hundreds of links pointing to your site. Instead, look for high-authority websites that already have lots of links to their name. They usually have something valuable to offer.
While this may seem complicated, there are plenty of free tools out there that make it easy to build links. You don’t even have to be tech-savvy. There are WordPress plugins that automate link building – simply install them and they handle all the work for you.
Use internal linking to help Google (and people) navigate your site
Google has become so smart about finding the best pages on your site, it even uses your links as ranking signals. In fact, Google says that “internal link structure affects our rankings more than any other single signal.”
So, what does that mean? It means you need to make sure your web pages are well linked internally. If you don’t, you might find yourself losing out to competitors who do.
To take advantage of this, use headers, subheaders, footers, and sidebars to create a strong navigation system. Then, link each section back to the main areas of your site. The goal is to give people a sense of where everything is located within your site.
When possible, try to include related information on your homepage. For instance, if you sell shoes, you could show pictures of different styles or categories of shoes on your home page. When people see these images, they get a good idea of what else is available.
Do guest blog for more traffic
If you want to build your own following online, one way to do it is by guest blogging. This involves writing articles on topics related to yours and posting them on blogs in your industry. In return, you ask those blogs to link back to your website so people can learn about you.
Not only will this increase your visibility, but it will also help you gain some new leads.
Don’t forget to promote your posts once they’re published. Posting to social media networks like Facebook and Twitter helps bring attention to your content. And while it’s not always necessary to comment on every post, you should definitely leave a response when someone shares your article.
Most important always proofread the article before sending it to the webmaster for publishing. There are plenty of free online proofreading tools that you can use to check errors in your content.
Ask your audience to choose topics
Marketers should focus on creating content that resonates with their audiences, but they don’t have to write about everything under the sun. They can leverage the wisdom of their audience by asking them what topics they want to read about.
This approach has proven effective among some of the most influential brands on the web, including LinkedIn and YouTube. They might be want to read about something specific than a broad topic.
Update your content regularly
The most successful blogs update their content frequently. A good rule of thumb is to publish new content once every week. This gives readers time to digest the content and allows them to share it with others. If you wait longer than one month between updates, people may forget about your site.
For example, let’s say I’m an executive at a company. I keep my job title confidential, but let’s call me Joe. If I run a blog called “How to Make Money Online,” then I’d better update it at least once per week. That way, I’ll be able to stay relevant and continue to attract new visitors. I wouldn’t want potential employers searching for my name and coming across my outdated blog.
This doesn’t just apply to companies with large budgets. Small businesses can still benefit from regular content creation. To ensure your blog stays fresh, you need to plan ahead. Set aside time each week to come up with ideas and write.
You can also consider hiring a writer to help you with this process. An expert SEO consultant or copywriter can make sure all your keywords are properly optimized. They can even help you brainstorm original content ideas.