Introduction
No matter if you run a small business or a well-established business, a website is a necessary part of a business in the present era. Moreover, the HomePage Design of a website plays a very crucial role in terms of the success of a business.
The homepage is like a first impression, it can either make or break your business reputation. Therefore, hire software developers from a well-reputed firm instead of relying on an amateur.
Today, we will walk you through “Tips For Small Business Homepage Designs”. These tips and tricks will help you better communicate your requirements. Without any delay, let’s get started!
Importance of HomePage Design
For a small business, good HomePage Design is like a trump card. This can help you form a good impression on prospective customers. Apart from a good impression, design can lead to several other advantages as well.
Top Advantages of Good HomePage Design
- Attract More Customers – The best benefit a small business gets from a good homepage design is being able to attract more customers without much effort.
- Pitch Services/Products – When the design of a website is good, users spend time on the website and it becomes easy to pitch services/products.
- Convert A Lead Into Sales – With a good web design, it is very easy to convert a potential lead into a sale.
- Enhance Brand Image – Another advantage good homepage design of a website renders to a small business includes a better brand image in the market.
- SERP Ranking (SEO) – Users spend more time on websites with pleasant designs. As a result, the Search Engine Ranking will boost.
- Build Trust – For a small business, building trust amongst users is very important in the long run. With a simple yet classy homepage design, you can attract users and build trust with time.
- Beat Competition/Competitors – With a unique and attractive homepage design, you can beat your competitors and make more business.
- High Revenue – A good website homepage design can help a small business generate high revenue.
Top 10 Tips For Small Business Homepage Designs
Have a look at the top 10 tips for homepage design: –
- State Services Clearly
- Add Call-to-Action Button
- Use Original Images
- Use Contrasting Colors
- Add Directional Cues
- Utilize Whitespace Smartly
- Add Real Product Photos
- Use Feature Video
- Add Social Media Handle
- Quick Load Time
Let’s have a deep insight into the above-mentioned tips for homepage design.
State Services Clearly – Although users primarily see graphics more than content, consider a great combination of graphics and content as both are equally important, especially for the header (HomePage). By using visuals and text, you can clearly state your services, attract customers and better engage with customers.
Add Call-to-Action Button – Ideally, a new customer won’t directly come up to buy services. But in some cases, people may land on your homepage to try services. So proffer to add a call-to-action button accordingly.
Use Original Images – Instead of following the trend and using similar photos to your competitors, use original and high-quality images. This will help your business in SEO also.
Use Contrasting Colors – Color contrasting is very important as well as useful because it helps a user to understand where they need to pay attention.
Add Directional Cues – Using directional cues is very helpful to guide a new user toward the right action. There are different types of directional cues such as arrows, images, a person looking/pointing in a particular direction, etc.
Utilize Whitespace Smartly – To make your homepage/website look attractive instead of dull/boring, utilize the whitespace smartly. Otherwise, users will be unable to distinguish between different sections and also get bored and leave the site without making any purchase.
Add Real Photos – To give your website/homepage an authentic look as well as build trust amongst users, always use real product/team photos throughout the site.
Use Feature Video – To grab the attention of users instantly use video as it is the most powerful and engaging media format to date. For instance – use video to explain services, products, etc.
Add Social Media Handle – By adding a social media handle, you somewhere help users to trust your business/services. Simultaneously, it positively impacts your social media marketing.
Quick Load Time – Make sure your homepage design doesn’t affect the loading speed of the page as new users don’t spend too much time. It is very important to optimize home page speed for great results.
List of Do’s for Good HomePage Design
- Create Emotion with Color
- Limit the Amount of Copy
- Consider a Search Function
- Maintain Balance & Structure
- Emphasize Typography
- Include Blog Highlights
- Use Smart Content
List of Don’ts for Good HomePage Design
- Test Your Design on Mobile Devices
- Ditch the Slider or Carousel
- Remove the Sidebar
Final Thought
A good homepage design is an essential part to obtain success for a business. In case your current homepage design isn’t up to the mark or you wish to change the design, then consider hiring a web development company in Toronto to get the best development or design services at an affordable price.