- 07 November 2021
- SEO
- Meta Description , improve positioning , seo title , Title Tag , Title Tag
To improve the positioning on search engines , the contents of the website must follow very specific writing rules: SEO Copywriting is precisely the activity of drafting texts that are able to intercept the needs of users expressed through the queries made . to the search engine.
Title tag and meta description: what they are and how to optimize them in a content
In the context of On page SEO , i.e. the optimization of all the elements contained in a website, the Title Tag and the Meta Description play a fundamental role: these two factors, in fact, constitute useful allies to improve the positioning of one’s own website and to make it more attractive to users.
The Title Tag, also called title tag or SEO title is the SEO On page element that has the greatest impact on ranking, i.e. positioning within the SERP (Search Engine Results Page) . The Title Tag is used to give the browser the title of the web page and its optimization is essential: this element must in fact contain the main keyword , not be too long and be unique for each page of the site. The rule of thumb is not to exceed 55/60 characters, including spaces or if we think in pixels, 575/600 pixels.My suggestion is after doing it go to google search console, manually index the content and check on the various devices (PC, smartphone and tablet) that it is not cut, otherwise it is necessary to intervene again
The Meta Description , on the other hand, is an HTML marker that serves to provide users who surf the internet with a brief description of the site . This often overlooked element has a double value above all because it helps the user to choose our search result instead of that of a competitor. I suggest you re-enter the same keyword as the title tag and also a secondary keyword. However, the Meta Description is a key factor in increasing the Click Through Rateof the site, i.e. the ratio between the number of views of the result on the SERP and the number of times the user clicked on it. To optimize this aspect, it is necessary to provide a description of your web page that is clear, precise and engaging, perhaps through a call to action that invites the user to prefer your site over other search results.
How to write SEO articles? Writing techniques
To increase the number of visits to your website, it is not enough to write well, clearly and precisely: you need to optimize the texts with the basic rules of SEO, so as to improve the positioning of the web page on the main search engines. However, today SEO texts must be written with the user in mind and not the search engine. In particular, it is necessary to take into account some aspects such as:
- Study of queries : the first aspect that needs to be taken care of is the previous study of the searches carried out by users , their needs and the most used keywords . To do this, it is necessary to use the main SEO analysis tools and choose the keywords with an average volume of interesting monthly searches: emerging with widely used keywords, in fact, it is difficult to position oneself, especially if you are carrying out a project just born. SEO is a path, so if you want to climb positions on generic keywords with high traffic volume, in addition to the optimized and valuable internal content, you need to take care of aspects of the algorithm such as structured data, interlinking and SEO OFFSITE
- Article structure : knowing the users who are looking for a certain topic is also essential to understand how to structure the article. For example, you can choose to write a pillar page, that is a very long article that meets all the needs of the user so that the latter no longer needs to carry out other searches because he already has all the necessary information in a only resource. In this case it is useful to provide the content with an index made up of links to navigate comfortably within the article itself;
- Interlinking : finally, among the main techniques of SEO Copywriting it is necessary to have the ability to link internal resources related to the topic that is being treated and developed. Doing so gives more authority to your article and increases the thematic relevance with respect to certain topics and keywords.
Do you need to optimize Tag Title and Meta Description? Keep in touch
If you are also looking for a serious and professional SEO Copywriting, SEO Leader can provide you with the right support. The technical skills and experience gained over years of activity and interpretation of the Google algorithm allow me to be the reference point for many companies and freelancers who wish to improve their online positioning.
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