Digital Marketing is the promotion of products or services using electronic devices such as computers and mobile phones. Digital marketing encompasses various activities including search engine optimization (SEO), paid search advertising (PPA), email marketing, social media marketing (SMM), influencer marketing, content marketing, conversion tracking, analytics, and many others.
Digital marketers often use data about consumer behavior and patterns in order to target their ads accurately. Data collection may include things such as demographic information, geographic location, household income, etc. In general, companies maintain customer profiles — which are maps of consumer trends — that help them market to consumers rather than broad segments. If you are finding a website development company in Ahmedabad then click here.
What is digital marketing?
The term ‘digital’ is applied to any means of communicating ideas, images, and information via the internet and other digital technologies. Digital marketing is popular because it is free and does not require an extensive budget. By reaching targeted audiences through digital channels, advertisers find it easier to connect with these prospects and generate sales leads. Other advantages include the speed at which a campaign can run and the potential to study the effectiveness of an advertising campaign. Some disadvantages include the difficulty in measuring success and attribution issues. Spammers use link farms, spin networks, and even legitimate websites to place irrelevant ads. A relatively new method includes hacking websites if search engines rank the website high in their index. Also Google’s AdWords program could restrict ad words of false keywords for manual review, thus reducing quality traffic and Searches.
Reasons Why You Need Digital Marketing For Your Business
1. Better Customer Experience
The first thing that comes to mind when we talk about digital marketing is customer experience. Yes, digital marketing is a crucial part of any business strategy, but it’s not everything. When people use social media they want to get what they need without having to go to multiple places. They don’t want to wait hours just to get answers. They have instant access to you whether it’s via email, phone call, text message, etc. People want to feel heard and understood. If you provide them with a great user experience then word-of-mouth advertising will happen naturally.
2. Increase Sales
Digital marketing allows customers to take their time while shopping online. Instead of waiting days to get the information that they’re looking for, they’ll find the answer right away. Customers can research products, read reviews, ask questions, and post pictures on Instagram and Facebook. There’s no need to keep sending out emails and calling each customer individually.
3. Create Real Value
When someone buys something online, he expects something of value and he wants to know how much it will cost him. That way he knows exactly where his money has gone. But if you’re using traditional marketing methods (print, radio, TV) you can only tell potential buyers what the product costs. You cannot give them accurate estimates until after they’ve purchased the item. On top of that, you can never guarantee that you’ll sell enough units to cover production expenses. So, unless you have a lot of money on hand, you’re going to have trouble selling quality items for cheap prices.
4. Build Brand Awareness
If you do a good job at providing a high quality service or product, there’s a chance that people might share your company online. Whether it’s Twitter, Reddit, YouTube, Pinterest, or Instagram, sharing content is a huge factor in building brand awareness. And digital marketing isn’t just about getting traffic to your website. You can also create videos, blogs, infographics, whitepapers, podcast episodes, eBooks, newsletters, etc. and start publishing valuable content that shares your knowledge with your target audience.
5. Reduce Operating Costs
It’s true that you can spend hundreds of dollars per month on print ads and billboards, but the results aren’t guaranteed. In fact, these types of advertisements can actually raise your operating costs. As a result, you’ll likely lose sales and end up spending even more money. But with online advertising, you reduce your marketing budget significantly. All of your marketing efforts can be done online and you won’t have to pay for expensive printing presses, billboards, or radio stations.
