Before someone even buys your product, they would see your packaging. Just ask yourself, would you buy a product that has very bland packaging without any kind of label, or would you buy some products in custom printed cardboard boxes?
From the size to the design, logos, and labels, custom packaging is the representation of your brand and product. There are many reasons why every business should have custom packaging. Here we will guide you through why your business needs custom boxes and how they can help your business from many aspects.
Before we tell you why you need custom packaging. You must know the difference between conventional packaging and customized packaging.
Conventional Packaging VS Customized Packaging
Often people confuse the basic rectangular boxes or another traditional packaging with customized packaging.
Conventional packaging is just your regular tubes, boxes, and wrappers. They are all same with different designs, colors, and sizes. They could stand out, but it’s so easy to get lost in the ocean of other products for them.
Meanwhile, customized packing could look similar to conventional packaging, it is far more interactive and thoughtful. It could have some sort of special material, have a different shape, be biodegradable, or even be edible. Having customized packaging for your products is far better than going with the traditional packaging styles.
Now, let’s learn why custom product packaging boxes are great for your business.
Here’s How Custom Product Packaging Can Benefit Your Business
There are many benefits of having custom product packaging for businesses. We will state a few factual and practical reasons why you should start looking for one of the best packaging services in USA and take your business to another level.
Let’s get packing!
1. The First Impression
You may have heard the saying, the first impression is the last impression and that is very much applicable when it comes to packaging.
The first 100 milliseconds is all you got to get anyone’s attention. A customer just needs a glimpse at your product before he or she decides to buy it. The packaging is the first thing anyone sees first, so all you have to create a good customized packaging and capture your attention.
Ultimately, it can have an effect on sales as well as customer engagement. The more attractive your packaging is, the more people will pick it up the shelf, look at the ingredients, or scan the product.
2. Brand Recognition
Packaging plays an important role in branding. If you go with the traditional, bland, and common type of packaging then your products are most likely to be just another thing on the shelf among others. Customized packaging can give you an upper hand in brand recognition.
You can use a custom color scheme for all your products, use a certain type of material, and have a shape for all your products’ packaging. It helps the customer recognize and remember your brand and prefer it over others.
Customers mostly favor a brand that they trust and know for a while unless they see something very unique, which could be your product with customized packaging. If you succeed in impressing a customer with your packaging and satisfying them with your product, they are more likely to try your other products.
It creates a memorable brand image in the customers’ minds and it gets easier for them to recognize your brand among other brands and products. This is another factor that helps in sales and marketing.
3. Sustainability
A quick question, how many of the packaging or boxes do you keep after unboxing or unwrapping the product?
The chances are that unless the product has a warranty, you throw the box or packaging right away. Now usually packaging made of plastic does not decompose and negatively impacts the environment. On the other hand, even if it is not plastic, the discarded packagings are still a lot of damage to the environment.
Custom packaging can be beneficial for both sales and helping the environment as well. For instance, if your custom packaging protects the product in any way, the consumer is more likely to keep it for as long as possible. They might keep the packaging to store other similar-shaped things in the packaging later on as well.
It reduces pollution as well as makes the environmentally-conscious customer trust your brand even more. Or you can get biodegradable packaging to benefit the environment as well.
4. Better Marketing & Promotion
Having custom packaging can play a major role in marketing.
How would you market your brand if your packaging is not apt?
Your brand logo, crest, or name on the packaging can contribute a lot to the marketing and promotion procedure as well.
Using the logo on the boxes is a smart idea. It plays a good part in succeeding in your branding goals as well. For instance, if you sell a unique packaging with a logo, people will be impressed with your brand and consider your other products as well.
However, if we talk about online or digital marketing of your products, customized packaging can play an important role in it as well. For instance, an interesting unboxing video of your product on YouTube, Facebook, Instagram, or any other social media platform can make people interested in your product. They will see how well packed your product is and most probably make a purchase as well.
Wrapping it Up!
As we have wrapped up the benefits of custom boxes or packaging, we hope that you are on your way to getting your customized boxes by now. After all, who would want to not reap such benefits!
Good luck!
