Product packaging has a great influence on the customer’s decision. If the product looks good on the shelf, then people would want to buy it in the first place. The first important factor in buying the product is how visually appealing it is. If you personally see poor and shabby packaging, you will likely not buy the product yourself.
With so much competition out there, you need to step up your packaging strategy so that your products get chosen over others. The design you choose should encourage more sales.
Let’s have a look at some of the best packaging tips to attract customers.
Explain What’s Inside the Box
Most brands often forget that the customer wants to buy the product inside, not just the packaging. Even though the packaging does have an impact on the buying process, it should also work in accordance with the product to create a good impact.
Since customers don’t spend more than a few seconds looking at a product, make sure that the content of the packaging is useful and easy to understand. It should explain to the customers what they will find inside the box.
Experiment With Different Designs
Before you decide on a design, you should test them in a focus group to see if it will attract their attention. You could test it out with your family and friends. It is important to know what sort of message your product is sending to the viewers.
Even if the packaging appeals to you doesn’t mean that it would be received by the customers in the same way. This is why you should experiment with different designs and test them out. If you run a beauty brand, look for custom cosmetic packaging to get your products noticed right away.
Present Your Product in An Honest Way
The product packaging should present the product in the best way possible. If you showcase your product in a way that is different from what it is, it could disappoint the customers. Even though this tactic may boost initial sales, it can mislead the customers and make them angry.
You will eventually start losing out on customers and sales. So, it is important to be honest about the product on the packaging label. It is important to retain your existing customers so that they spread good words about your brand and recommend it to others.
The font size and handwriting that you use should be clear and easy to understand. People most likely don’t depend much time on a product whose labeling is hard to understand. They would move on to the next product on the shelf.
Use clear, legible, and concise lettering so that potential customers get an idea of what the product is about immediately. The color of the font should also be compatible with the overall packaging so that it appears clear in the background.
Study Your Competition
You need to be always aware of your competition. Look at the product packaging of products that are similar to yours. Try to understand what design elements they use and how they differ from yours.
Also, look for less successful products in the market to detect the design flaws you can avoid. Use the information to create a design of your own that meets the requirement of your brand as well.