Enter your email address. If you plan Nearly 90% of them follow at least one business account. This means that, in 2022, using Instagram for

business is a more than logical decision. In less than ten years, Instagram has ceased as just an application for sharing photos and has become a center of business activities. Brands can host fundraising campaigns on Instagram Live streams, open stores from their profiles, and allow people to make reservations from their accounts. Updates to business tools, features, and in-app tips have become routine. However, keeping up with everything on the platform can be challenging, especially if managing. The Instagram business account is just part of your job. Learn how to use and get the most out of Instagram for Business, from setting up a report from scratch to measuring your success.

Download a free checklist that reveals a lifestyle photographer’s exact steps to go from 0 to 600,000 followers on Instagram without a budget or expensive equipment.

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Open an Instagram business account

Set up a new report from scratch or change a personal account to a business account by following these

steps. Open the app and tap Sign Up.

to give multiple users access or want to connect your Instagram business account to your Facebook Page, make sure you use an admin email to sign up or tap Sign in with Facebook. Tap Next. Congratulations! You have already created a personal Instagram account. Follow the points below to switch to a business account.

How to change a personal account to a business Instagram account?

On your profile, tap the three stripes icon in the top right corner of the screen. Tap Settings. Some versions can switch to a professional Account in this menu. If so, choose this option. Tap Account and go to the option Switch to professional Account. Choose Company (unless choosing Creator is more suitable for you). If you’re connecting your Instagram and Facebook business accounts, follow the instructions to connect your Account to your Facebook Page.

Select the category that best describes you and add your relevant contact details. Tap Done. Learn more about the difference between a business account and a creator account on Instagram.

Create a winning Instagram strategy

Research the demographics of the Instagram audience to get a better idea of ​​who uses the platform. For example, people ages 25-34 make up the site’s largest ad audience. Identify critical segments that intersect with your customer base or active target niches. Since defining your target market is one of the most important things for your social media marketing strategy, we have created a step-by-step guide that explains all the details. But here is the short version: Determine who your customers are already. Check the statistics of your other social media channels to know who follows you there. Please do some research on your competition and compare their audience to yours. You know who your audience is puts you in a better position to create content. See what content your customers post and engage with, and use this information to fuel your creative strategy. Set goals and objectives. Start with your business goals and identify how Instagram can help you achieve them. We recommend applying the SMART concept to ensure that your goals are specific, measurable, attainable, relevant and timely.

Monitor the proper performance metrics. With your goals defined, it’s easier to identify the most important social media metrics to monitor. Plans vary by Company, but generally, they focus on metrics related to the social funnel. Align your goals to one of the four customer journey stages: Configure action buttons: Business Instagram accounts can add buttons so customers can make reservations or schedule appointments. You need an account with one of Instagram’s partners to activate this feature. On your company profile, tap Edit profile, then swipe to Action Buttons. Add Story Highlights and Covers Instagram Stories highlights are another way to maximize your silhouette. Organize your Stories into collections, whether recipes, tips, FAQs, or user-generated content.

Whatever you decide, add style and structure to your profile with covers for your Story Highlights.


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