If you’re trying to design a website for a healthcare organization, you’re probably aware of the important considerations that must be addressed. A healthcare website’s design should be easy to read, minimalist, and compliant with HIPAA regulations. However, if you don’t have in-house web design experts, you can opt to partner with a healthcare web design company to get expert advice, audience research, and testing. Although these services are more expensive than in-house design, they can help you improve your website and increase its overall usability.
Minimalist
Minimalist healthcare website design is a way to create a website with a clean and simple aesthetic. Minimalist designs are especially useful for medical websites that cater to patients’ needs. These sites use simple, neutral colors and elements that are easy to read. They also promote relaxation in visitors. The website of the Royal Adelaide public hospital in Adelaide, Australia, for example, has a well-organized and minimalistic design. Its home page features a video of a couple playing with a dog. This video carries the emotion throughout the website, which makes navigation easy.
Easy to read
A healthcare website needs to be easy to read. The design should be uncluttered and reflect the latest design trends. It should also avoid using outdated colors, fonts and styles.
Contact information
Providing contact information to potential patients is an essential part of any healthcare website design. The information should be easily accessible and prominently displayed on the homepage. It should include a list of specialties and an address. Adding a GoogleMaps widget to the homepage can help visitors find their location. Having an easy to navigate Services page is also essential.
HIPAA compliance
HIPAA compliance in healthcare website design involves ensuring that data is stored and transmitted in a secure manner. This means securing any web forms that collect PHI and encrypting all sensitive data. Additionally, you must work with a hosting provider that complies with HIPAA requirements.
Creating questionnaires or quizzes
Using questionnaires or quizzes to enhance the design of your healthcare website is a great way to engage your audience. They serve a dual purpose of serving your customers directly and automatically redirecting them to relevant content. Creating questionnaires and quizzes is easy with the help of online tools. These tools help you create multiple-choice questions, free response questions, and other types of quizzes.
Live chat
There are many benefits to using live chat on your healthcare website. For starters, it offers a dynamic experience. Your website visitors can submit any information and ask questions. You can also use chatbots to engage with your visitors like a real person would. Another advantage of live chat is that you can be proactive and send targeted messages that your visitors are more likely to engage with. This can ultimately increase your conversion rate.
