Instagram has a significant following, with 1.44 billion monthly active users. With such a vast community to reach out to, brands need to take advantage of it.

There are many ways to engage and succeed on Instagram, from videos to hashtags. Instagram stories stand out as one of the most exciting features on the platform. These stories are available 24/7 and allow you to engage with friends, fans, and followers.

If you own a business and are looking to embrace Instagram, here are some Instagram story ideas that will improve your business. 

Share Exclusive Deals or Discount Codes With Your Followers

If you want to drive engagement with Instagram story content, share exclusive deals or discount codes with your followers. This will encourage them to keep checking back for more deals and get them to interact with your content and share it with their friends.

Of course, you’ll want to ensure that your deals are appealing and that your discount codes are easy to use. If you can get these details right, sharing deals on your Instagram stories can be a great way to drive engagement and grow your following.

Collaborate With Other Businesses or Influencers

Cross-promotion is key to success on Instagram. Collaborating with other businesses or influencers can expand your reach and build a more significant following.

Make sure to choose partners that complement your brand and have a similar audience. Together, you can create creative content that will engage your followers and drive traffic to both of your sites.

Be more engaged in your Instagram stories by tagging each other in your stories, sharing content, or even doing a joint Instagram story. 

Highlight a Customer or Follower

Instagram Stories are a great way to connect with your followers and build engagement. One way to do this is to highlight a customer or follower in your story and share why they’re special to you.

This could be as simple as featuring a customer who is a long-time supporter of your brand or highlighting a follower who is constantly promoting your content and driving engagement. Crop a picture online of the follower to showcase them on your page.

This is a great way to show appreciation for your supporters and followers and encourage others to interact with your brand.

Want More Helpful Tips?

Go live! Nothing grabs attention like a live video, so go ahead and give your followers a behind-the-scenes look at your life or business.

Get creative with your Boomerangs. Boomerangs are a fun way to add some movement to your stories, so get creative and see what kinds of exciting effects you can create.

Leverage user-generated content. Encourage your followers to share photos and videos of using your product or service, and then share the best ones in your stories.

Ask questions. Asking your followers questions is a great way to get them to interact with your stories. 

Different Instagram Story Ideas Keep You Relevant

Use these Instagram story ideas to help you engage your followers and bring you more business.

If you’re struggling to come up with ideas on your own, plenty of resources can help. Get started today and see the results for yourself. 

Check out the Tech section of our blog for more marketing tips and tricks.


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