Marketers must take advantage of the fact that most contemporary consumers spend five to six hours each day on their phones using mobile deep linking. Every year, there is a significant change in how things are done, and it is obvious that we do all of it on our smartphones, whether for personal use or for work-related tasks like surfing, buying, and updating our social media accounts.
As a result, firms with mobile apps should implement the strategy of mobile deep linking solutions right away to give their users a better experience. Utilizing a standard resource identifier to route visitors to a particular page or area within a mobile application is called mobile deep linking (URI).
Using this technique, mobile app developers and marketers can steer users away from the app’s home screen and toward material that is specifically relevant to the app (such as a page or file). A URI is an address for an app on a mobile device, just like a URL for a website. Consider it in this way. Instead of having visitors land on your homepage, you would prefer to direct them to a sales page deep within your website.
Deep links enable mobile marketers to provide one-click access to particular resources or parts present deep within an app. Mobile deep linking helps users get to a certain page in the app, which enables them to complete their tasks more quickly and with less effort. Deep linking is accomplished on Android devices using the Android App Links framework, whereas, on iOS, it is performed using the Universal Links framework.
Benefits Of Deep Linking For the Mobile
Any user journey between the web and apps may become more convenient and seamless with deep linking. However, this is not the sole justification for using its power for your company.
Enhance user experience: First, by using deep linking, you simplify consumers’ lives by preventing them from having to perform many tasks instead of just one. Users quickly access your content and require almost no navigation.
Users can easily access the content you want to display, whether you’re linking from social media, a web page, an SMS, etc. Thus, users experience your program “optimally,” and their opinion of it is enhanced. This indicates that regardless of the stage consumers are at; there is no additional friction caused in the customer journey (awareness, consideration, or decision stage).
Boost customer retention and engagement: The fact that more and more individuals are downloading your mobile app is pleasant. Are they active throughout the year? According to Statista, 57% of mobile app downloads are lost after just one month of usage. Deep mobile linking is a game changer.
Use deep linking to retarget users after using your app to enhance their experience and entice them back. It is hardly unexpected that users who had been deeply connected used the program twice as frequently as users who had not.
This is also due to the possibility of customization. Based on the data you’ve acquired, you can improve the likelihood that users will interact with your app, boosting the potential to make a purchase.
Boost Onboarding for New Users: Brands may provide users with a more individualized onboarding experience by utilizing deep linking capabilities. Based on where a user downloaded the app, contextual deep links can be utilized to onboard new users in a customized manner.
Additionally, you can automatically lead users there if you notice that many of them frequently visit a particular product category after coming via, say, a Facebook campaign. Your chances of generating successful conversions increase with the quality of onboarding you provide to new users. Finally, you may issue customized app invites or incorporate offers into the onboarding flow using contextual deep links.
Make your app more discoverable: Undoubtedly, one of the most crucial things for a business is to get noticed and attract new clients. If your app content is optimized for the proper keywords, you have a better chance of ranking and increasing the number of users who discover your app through search engines because search engines index deep links. Deep linking can also be useful here.
However, you’re receiving more than simply installs. Due to the consumers’ seamless navigation to the in-app content, they expressed interest in deep linking enabling you to convert search intent into conversions.
Improve Your Marketing Plan: Deep linking can significantly enhance your marketing outcomes and increase sales for your company. You might gather information on users’ most popular product categories before sending a push campaign with a discount or coupon via a deep link. Depending on your information, the deep link can take customers to a store where they can make a purchase right from the app interface.
To put things in perspective, it should be noted that consumers enjoy receiving discounts and coupons on their mobile devices, even though coupon users have been shown to spend 24% more than typical shopping.
Because fewer stages are involved in making the actual purchase, there is a significant opportunity for marketing teams to increase revenue through a deep linking solution while lowering friction in the overall customer journey.
