The rise in online searches has forced law firms to revamp their business model and incorporate SEO techniques. This strategy will enhance the results of your business website, drive more clients, and increase visibility. SEO is based on proper keyword selection. Choosing the right keywords will improve your Google rankings and increase the number of clients you have. Below are a few key points to keep in mind as you work on your business website SEO strategy. You can also check out our article about the importance of Schema codes and Local citations.
On-page
When developing a successful SEO strategy, consider the surrounding markets. Smaller cities like West Chester, PA, have fewer competitors, making them a more realistic market to target for a family law firm. In Philadelphia, for example, there are significantly more divorce cases than in nearby cities like Pittsburgh. Using on-page SEO for family law firms to target these markets can make your firm stand out from the competition. Listed below are some tips to improve your website’s ranking in these markets.
Improved SEO for your website can increase leads and conversions. Think about how many people type in “car insurance companies in my area” or “best auto insurance company in Houston” to find the best company to deal with their car insurance. Similarly, people are searching for a divorce lawyer in the same way, so incorporating a few on-page SEO tips into your site can help you rank higher in Google. The result will be more business!
Local citations
Your SEO strategy should focus on building high-quality local citations. Citations, also known as mentions of your law firm or website, send signals to Google that indicate the authority of your business in the local area. Your website should be listed in several directories, such as Yelp, BBB, or Chamber of Commerce. Your citations should also point to your website’s address, phone number, and other relevant information.
It is important to claim your business page on social media sites, which are typically business directories. Make sure that your NAP information is accurate on all of these profiles. Add your website link to your landing page or home page. These social networks are also excellent backlinking opportunities. Try Foursquare, a popular app that lets users check in to your business, and update your NAP information. It’s a great way to update the information on several different sites at once.
Schema codes
For any legal practice, having schema markup on the front end of your website is important for search engine optimization. It provides search engine users with useful information about your law firm, including basic contact information, hours of operation, and social media links. It may also qualify you for a rich snippet in search results. The example below uses sample data to show how to add a markup to a law firm’s website.
In a nutshell, the purpose of schema markup is to help search engines better understand your website’s content. It is like a virtual business card. Putting markup on your website will help users find what they are looking for quickly and easily. It also helps law firms compete online. It is an excellent way to optimize a family law website. Here are some other benefits of using schema markup:
Quality content
If you’re interested in optimizing your website for Google search results, quality content is essential to your SEO efforts. However, there are a few key things you should know before you begin writing content for your family law website. For instance, quality content must answer the questions that users are asking, as this will help you gain backlinks from reputable sites. Another key factor is to focus on your practice area pages. The more content you have on these pages, the better.
In addition to creating quality content for your website, you should also post relevant news, tips, and guides to help your potential clients make an informed decision. Use social media to promote your website, too. If you have a Google My Business listing, you can also post relevant articles on your business page. Be sure to focus on topics related to family law. Your target audience will appreciate your knowledge, and this will help you rank well in search results.
