Nowadays, if you want students and parents to take interest in your school, you need a well-designed website. When parents are deciding on a school for their child, online research plays a significant role in their decision-making process.
While the school’s popularity plays a role, having a professional, informative, and easy-to-use website can draw parents and potential students to your institution. Doing so may be as simple as optimizing navigation and including multimedia content.
With the right design, you can make sure that your school website is an effective communication tool to keep everyone in the loop.
Make your school website engaging and effective for both students and parents with these 6 tips:
Add a newsletter section
Adding a newsletter section to your school website can be a great way to keep students and parents engaged. By providing easy access to an archive of newsletters, parents will be able to stay up to date on the activities happening at the school, as well as any important announcements.
Parents can also use the newsletter section to find out about childcare facilities in the area, such as childcare in Newmarket, for example. Making this information readily available to parents will help ensure that they always have up-to-date resources to draw informed decisions.
Include a FAQ page
Adding a FAQ page to your school’s website is a great way to keep students and parents informed and engaged. It provides an accessible resource that contains answers to all their most pressing questions so they can quickly find the information they need.
An FAQ page is also a great way of reducing the number of emails, calls, and other inquiries by giving visitors the answers they need in one place. By having a designated space for the most frequently asked questions about your school, you can save time and provide a great resource for your community.
Add a school calendar
A wonderful method for the school website to keep parents and children involved is to include a calendar. Not only will it provide them with a comprehensive overview of the whole school year and all upcoming activities, but it will also be more useful if they can sync the school calendar with their personal calendars.
This way, they won’t miss any key events. To give you an idea, if there is a tutoring session in Richmond Hill, they will know exactly when and where it will take place. School websites are more than just information portals, they are communication tools too, and a school calendar is a great way to utilize this.
Prioritize video content
Adding video material to a school website is a great way to keep visitors interested. It allows for a more dynamic, interactive experience than simply reading text. Video content is a great tool for conveying information in a compelling and informative way.
Not only can video content help keep audiences engaged, but it also provides a unique opportunity to showcase the school’s facilities, staff, and students. Incorporating video content into a school website can help create a powerful connection with students and parents and leave a lasting impression.
Create and link a social media page
Creating and linking a social media page to a school website is an important tool for engaging with students and parents. By connecting to a social media page, a school can keep parents and students up-to-date with important news, events, and announcements.
Additionally, it can provide an informal space to engage with the school community, creating a more cohesive bond. For those without the resources to constantly link the social media page to the website, hiring a web design firm in Toronto can ensure that the website is well-designed and professionally executed and that links are regularly checked and maintained.
Use a chatbot
Chatbots are becoming more and more popular in the education sector, providing schools with a modern way to keep students and parents engaged. By using a chatbot, schools can quickly answer routine questions from parents and students, freeing up time for staff and teachers to focus on other important tasks.
Furthermore, with a chatbot, you can ensure that your school website provides an interactive experience 24/7 with a personal touch. This can help to build strong relationships with your school community and make sure that your school website is a hub of activity.
By following these tips, a school website will be a powerful tool for creating an engaging and meaningful experience for students and parents alike. You can now start creating an educational, informative, and enjoyable space for everyone involved. With the right design, your school website can be an effective way to develop relationships and strengthen communication between your school and the community.