A pay per click agency can help your business reach a larger audience and achieve better visibility in search engines. These agencies specialize in various sectors and have a dedicated team of PPC experts who offer ample support to their clients. Some of these agencies also use innovative software to track client key performance metrics. They closely monitor the e-commerce industry to ensure that their campaigns are effective.
Keyword management for PPC search engine marketing
Managing keywords is a crucial aspect of search engine marketing. You can organize keywords according to their commercial intent, geographic location, or product type. A logical grouping of keywords can help you achieve higher click-through rates, lower costs, and improved overall performance. The keywords you choose should be based on the types of searches that your target audience makes.
Costs of PPC advertising
The costs of pay per click advertising vary depending on the type of campaign you choose to run. For smaller businesses, it may be cheaper to hire an agency to manage their PPC campaign. While hiring an agency will mean you pay a higher management fee, there are several benefits to working with an agency.
Relevance of PPC ads to website traffic
PPC advertising is a powerful tool for generating targeted traffic to your website. It’s important that your ads are relevant to your target audience and appear at the right time. You can use device-specific preferences to reach mobile users, and retargeting options to target those who may be interested in your products or services. You can even test different ad versions and variations to maximize their effectiveness.
In-stream ads on YouTube
If you’re looking to reach a wider audience, pay per click agencies can boost brand awareness and increase sales through YouTube’s in-stream ads. These ads appear before and during a video and can be as long as 6 minutes. Some types of YouTube in-stream ads are skippable, meaning viewers can skip them and continue watching the video. Other types of YouTube in-stream ads are non-skippable and can only last six seconds.
LinkedIn remarketing
Whether you are looking for more reach, more conversions, or higher revenue, LinkedIn is a powerful place to advertise your business. LinkedIn users spend an average of two hours on the platform every month, making them highly qualified leads who are already interested in your products or services. The average LinkedIn member also has two times the purchasing power of a typical website audience. This means that your LinkedIn remarketing ads are more likely to result in sales than anywhere else. LinkedIn’s B2B targeting options are also highly customizable, giving you a high degree of control over who sees your ad.
Disruptive Advertising
Disruptive Advertising is a Utah-based digital marketing agency with 50 marketing professionals. They specialize in paid search, analytics, and digital ad placement and have audited over 2,500 marketing campaigns. This agency has been in business for four years and has a wide range of experience. Disruptive Advertising has helped dozens of companies maximize their profits with pay-per-click marketing.
