Are you wondering if your SEO is actually working for your business? Maybe you’re new to digital marketing and don’t really know if you are receiving any benefit from your digital marketing investment.
As with anything you put into your business or website, it is important to make sure you are getting the results you need for online success. These are some of the best ways business owners can check their SEO is working, especially if you are working with a SEO agency.
Check Your Google Analytics
Google Analytics is a free tool that can be used to track the progress of your SEO efforts. By looking at your website’s traffic data, you can see how well your SEO is performing. There are a number of different metrics that you can use to evaluate your SEO progress, but some of the most important ones include pageviews, unique visitors, and organic search traffic.
If you see a steady increase in these metrics over time, it is a good sign that your SEO is working. However, if you see a sudden drop-off in traffic, it could be an indication that something is wrong with your SEO strategy. By regularly monitoring your Google Analytics data, you can ensure that your SEO is on track and making progress.
Ask For A Keyword Report
One of the most important things you can do to monitor the progress of your SEO campaign is to ask your SEO agency for a keyword report. This report will show you how well your website is ranking for various keywords, as well as the search volume and competition level for each keyword.
By tracking this information over time, you can ensure that your SEO campaign is on track and that your website is making progress in the SERPs. Additionally, regular keyword reporting can help you to identify new opportunities for keyword growth, and to adjust your SEO strategy accordingly. In short, a keyword report is an essential tool for any business owner who wants to ensure that their SEO campaign is successful.
Check In With Your SEO Company
If you are working with an SEO agency to manage your businesses SEO campaign, it is important that you make regular contact with your SEO agency on a regular basis.
Quality SEO agencies like Australian Web Experts regularly make contact with all of their SEO clients, however not all SEO agencies are the same. If your SEO agency doesn’t reach out to you directly, you should make efforts to contact them.
Regular check-ins with your SEO company will allow you to identify any potential problems early on, before they have a chance to impact your campaign’s success. In short, checking in with your SEO company is one of the most important things you can do to ensure the success of your online marketing efforts.
Analyse Your Business Revenue
If you’re running a business, it’s important to keep an eye on your revenue. After all, that’s what ultimately determines whether or not your company is successful. However, merely looking at gross revenue numbers can be misleading. You also need to take into account things like overhead costs and taxes.
Likewise, if you’re investing in SEO, you need to make sure that your efforts are actually paying off. The best way to do this is to track your organic traffic and conversions. If you see a steady increase in both of these metrics, then you can be confident that your SEO is working as it should. Conversely, if you see a decline in traffic or conversions, then you need to adjust your strategy accordingly. By keeping a close eye on your business revenue, you can ensure that your SEO efforts are always on target.