In today’s times, promoting a brand and its products correctly is of utmost importance and value for most brands and businesses. Social media marketing has truly opened doors for brands to reach out to their target audience and for brand promotion.
However, embedding feeds on the website has taken over every other strategy. Brands can use this strategy to not only promote themselves but also to broaden their reach and engage with potential customers on a more personal level.
When it comes to social media platforms, there are many that have climbed the ranks to become some of the most widely utilized. Despite all, Instagram has emerged as one of the platforms with the greatest potential for assisting businesses in scaling up their marketing operations.
Instagram has received a lot of attention from its 1 billion+ million active monthly users because of its colorful and vivid presence. Businesses have begun to use this to their advantage by displaying their Instagram feeds on their websites in order to reap maximum benefits!
Here’s why you need to leverage the Instagram widget and the different ways in which it can benefit your business and help your promote your business appropriately.
Let’s get started!
Here’s How Embedding An Instagram Widget Can Help Your Business
• User-Generated Content as Social Proof
User-Generated Content (UGC) on Instagram is a massive collection of content contributed by people.
Because your customers utilize the platform to publicly discuss their opinions and experiences with the company while tagging your brand or generating posts displaying your products, such content helps your brand generate social proof.
More than 80% of your customers use Instagram to get purchasing ideas and read reviews from other customers before making a final selection.
By generating social proof for your brand, embedding such information on your website can help you acquire the confidence of your potential customers.
• User Engagement at a Higher Level
When you display User-Generated content on your website, you provide customers the option to browse, click, and interact with your content.
Visitors to your website will surely be curious to learn about previous customers’ experiences with your company, which will enhance visitor engagement.
Visitors would also have a cause to go to your Instagram account, utilize the hashtag, and look at the other posts made by your current customers.
• Improved User-Brand Relationship
Including an Instagram feed on your website is a fantastic method to earn your clients’ trust. The most important aspect in converting potential customers into loyal existing customers is trust.
When you put an Instagram feed on your website, you give yourself more room to create a better interaction with your clients.
They begin to trust your brand and perceive it in a new light after they see the content made by your consumers and hear about their wonderful experiences with your brand and its products.
• Provide a Fantastic Customer Experience
Customers must have a great customer experience for brands to effortlessly transition them into dedicated brand advocates.
By including an Instagram feed on your website, you can improve your visitors’ customer experience tenfold.
The above benefits work together to give your visitors an outstanding customer experience by enhancing their engagement by providing social proof of your business, which leads to improved relationships with your consumers and a rise in conversions and sales.
• Improves the appearance of your website
As said at the beginning of this blog, Instagram is a very vivid photo-sharing platform, and when all of the feeds are consolidated and put together on your website, it enhances the look of your website and entices your visitors to remain longer.
• Increased Sales & Conversions
Lastly, this process gives your consumers every incentive to buy your brand’s items, just as embedding Instagram feed on a website has the abovementioned benefits and leads to increased involvement and excitement among customers to try out the products.
Whenever your users pay attention to the content you’ve incorporated and how well your existing goods are doing, they’ll feel tempted to try them out, resulting in increased conversions and purchases.
We’ve reached the conclusion of this post, and you now understand the numerous advantages of embedding an Instagram feed on a website including how it can help in getting more people to know about your brand.
This method is incredibly effective at growing your business and increasing your brand’s profitability.
Displaying such information is extremely useful to your brand’s success and helps to engage your website’s users.
This method works well for delivering outcomes in a short period of time.
Now that you’re aware of the advantages of integrating your Instagram feed on your site, get started right away and you’ll reap the rewards.